At Northwest Pump, we are constantly looking for innovative solutions that bring measurable results to our customers, including advertising at the fuel pump. One exciting partnership we have developed is with GSTV, the leading on-the-go video network in the United States. GSTV delivers engaging, high-quality content that reaches consumers when they are fueling up at gas stations. By collaborating with GSTV, we can offer our customers powerful tools to boost brand visibility, drive store traffic, and ultimately increase sales.
Who is GSTV?
GSTV is America’s most engaging fuel retail video network, designed to connect brands with consumers at the point of fueling. Their platform delivers premium content and highly-targeted advertisements to millions of drivers, ensuring that brands capture attention during a moment when consumers are likely to make decisions — at the pump. The convenience and fuel channel reach is unmatched, with partnerships that span top convenience and fuel retailers like 7-Eleven, Arco, BP, Chevron, Circle K, and many others.
Why GSTV is a Game Changer
Through our partnership with GSTV, we help our customers take advantage of a range of benefits designed to increase customer engagement and sales.
1. Engaging, On-Screen Content
GSTV offers a compelling mix of exclusive content, including entertainment, news, and lifestyle programming. This content captivates consumers while they fuel up, providing a perfect opportunity to engage viewers before they head into the convenience store. For businesses that use GSTV, this means that consumers are more likely to be engaged and receptive to advertisements.
2. Driving In-Store Sales
A key advantage of GSTV’s platform is its ability to drive in-store traffic. Research shows that 67% of fuelers visit the convenience store after filling up their tanks. With targeted promotions running while consumers fuel up, businesses can increase the likelihood of shoppers entering the store, boosting sales and brand awareness. GSTV helps convert moments of attention into real-world results, driving immediate action and in-store purchases.
3. Customizable Advertising for Better Targeting
GSTV’s platform allows for customizable ads that can be tailored to fit specific business needs. Whether it’s promoting a new product, offering a special discount, or creating a seasonal campaign, businesses can easily create ads that speak directly to their customers, ultimately enhancing engagement and boosting sales. In addition, GSTV offers day-parting options, allowing businesses to target specific times of day when their ads are most likely to have an impact.
4. Measurable Results
At the heart of our partnership with GSTV is data-driven insight. GSTV’s platform provides robust analytics that help businesses understand how their ads are performing. Whether it’s tracking engagement, measuring conversions, or assessing the overall impact of a campaign, our customers have access to the data they need to make informed decisions. This ability to track ROI ensures that every dollar spent is working toward achieving business goals.
The Value of Partnering with GSTV
By offering GSTV to our customers, we help them leverage a powerful tool that combines engaging content with strategic advertising. GSTV ensures that consumers are not just passive viewers but active participants who are more likely to take action — from heading into the store to making a purchase.
Additionally, our customers benefit from dedicated support throughout the campaign process. From creative ad design to campaign optimization, GSTV’s team works closely with businesses to ensure they are getting the most out of their investment.
EV Media: Unlocking New Opportunities in Digital Advertising
As the electric vehicle (EV) market continues to grow, GSTV is staying ahead of the curve by offering an exciting new EV Media platform. In partnership with ChargePoint, the leader in EV-charging networks, GSTV is introducing a consumer-facing EV-charging media experience across select retail locations nationwide.
This new platform will reach a highly valuable audience of EV drivers at key moments in their consumer journey. As consumers increasingly adopt electric vehicles and the number of EV charging stations expands, brands now have a unique opportunity to advertise in high-traffic areas such as shopping malls, grocery stores, and convenience stores.
This next-generation media solution is a game-changer for brands looking to engage on-the-go consumers in a new, growing market. As more consumers turn to electric vehicles, EV Media opens up exciting new opportunities for advertisers to tap into this dynamic audience
Engage Consumers On The Go
Given that consumers are increasingly on the go, reaching them in moments of attention is more important than ever. GSTV offers customers a unique opportunity to connect with consumers at the fuel pump, driving brand awareness and in-store sales. Through our partnership with GSTV, we’re helping our customers harness the power of digital video advertising to create a more engaging and profitable experience.
If you’re looking to take your advertising to the next level, GSTV offers an invaluable solution that can make a real difference in your business.
Next Steps
Are you ready to take your advertising to the next level with GSTV? Reach out to our sales team today! We are here to help you get started and make the most out of your digital media campaigns. Click the buttons below, and let’s work together to drive success for your business!
