Article Written By: Jim Moran, NWP Product Sales Manager
Navigating the exciting future market of EV charging solutions comes with the opportunity to blend current customer’s needs to better serve the market. The future needs of commercial and retail customers require a commitment from their equipment distributors to recognize the “mixed fuels” future when providing solutions for station remodels and tank systems installations, along with the time-consuming EMV upgrades that are taking place today. A transition from liquid fuels to electrons will require a new approach to this new market augmenting a traditional fueling solution.
Electric vehicle sales of 2% today are set to significantly expand in a few years, and commercial fleets and large trucks and buses are expected to transition at an even faster clip as leases mature and fleets turn over. Current Fleet manufacturers offering an EV solution include Arriva, Chanje, Daimler, Gillig, Kenworth, New Flyer, Nissan, Paccar Proterra, Rivian, Tesla, Volvo and Workhorse. This list is sure to grow.
ChargePoint
EV charging solutions is also evolving as battery technology improves to accept faster charging capabilities. This will help make DC Fast Chargers a more attractive option for the EV customer. Home chargers only serve a portion of the fueling needs, even though these needs are being met the majority of the time for current EV owners in the U.S. Some 88% of EV owners “often or always” charge their vehicles at home, according to a J.D. Power study. Owners with permanently mounted Level 2 home-charging stations were most satisfied with their home-charging experience. Parts and labor to install a Level 2 charger typically cost $1,200 to $2,000 (even more if major electrical upgrades are required).*
Most multi-family complexes don’t offer an EV charging station, which opens a big opportunity for convenience store operators to offer this service and create new sales opportunities inside their stores while the charging takes place.
This demand will be brought on by the influx of car manufacturers making EV a bigger part of their current offering. Audi, BMW, Cadillac, Chevrolet, Ford, Honda Hyundai, Jaguar, Kia, Landover, Mercedes Benz, Mitsubishi, Nissan, Rivian, Stellantis, Subaru, Smart, Toyota, Volkswagen and Volvo have incorporated EV into their lineups.
Headlines from inside and outside our industry every week tell us the story of the future today.
Jaguar Land Rover’s Jaguar brand will be 100% electric by 2025, as the company works to become a net-zero carbon business by 2039.*
Ford Motor Co. will invest $22 billion on new electric vehicle models through 2025 and another $7 billion on autonomous vehicle technology.*
EV DEVELOPMENTS
2020 EV battery-pack prices fell 13%, from $156 to $137 per kilowatt-hour (kWh), according to Bloomberg New Energy Finance. Ten years ago, the average was $1,100 per kWh. Analysts have long predicted that EVs will achieve purchase price parity with liquid fuel vehicles when battery prices reach $100 per kWh.**
The Biden Administration plans 500,000 new public EV charging stations by 2030 and immediate restoration of the full income tax credit for EV purchases, U.S. Secretary of Transportation Nominee Pete Buttigieg confirmed.**
Tesla hit its 2020 target of 500,000 vehicle deliveries, despite a government-mandated two-month shutdown of its Fremont, California factory.**
Massachusetts plans to end gasoline-powered new vehicle sales by 2035 and eliminate all passenger-vehicle greenhouse gas emissions (GHGs) by 2050, the state announced.**
As we monitor the progress with subsidies, grant money and tax credits that are required to make most of the EV equipment purchases happen, we are reminded that the plans will have to make sense and the demand will drive the market.
The day is coming when it will cost the same or less to manufacture an EV versus a traditional internal combustion engine (ICE) vehicle. The only question is when, and again, demand will dictate the outcome.
As the Greek Philosopher Heraclitus said, “The only thing that is constant is change.”
Jim Moran is the products sales manager for Portland, Oregon-based Northwest Pump, a 62-year-old petroleum and industrial equipment distributor. Its operations span Oregon, Washington, California, Alaska, Hawaii, Arizona, Idaho and Montana. Their partnerships with state of the art, top of the line manufacturers allow NWP to provide customers quality and top notch customer service. NWP provides solutions ranging from an existing plant requiring an industrial solution to designing and building retail fueling stations. NWP has also recently launched their online sales platform that highlights petroleum products that you can now buy online and get shipped to your door. For more information on petroleum equipment or EV charging solutions, visit www.nwpump.com or call 1-800-452-PUMP.
You have bought your EMV equipment, but now what? Below is a check list of items to mark off your list of to-dos so you are 100% ready for the EMV deadline in April.
Step 1: Schedule you installation
Installation times are getting longer and longer, so be sure to get your installation scheduled asap!
Step 2: Get Financing if you need it Patriot Capital is offering rates as low as 4.9% for EMV customers. CLICK HERE to get reach out to their staff.
Step 3: Get TCP/IP Connectivity
TCP/IP is standard Internet communications protocols that allow digital computers to communicate over long distances. Be sure to get this installed as well at your site.
Step 4: Let Your Customers Know You Are EMV Compliant
Purchase stickers to put on the pump or signs to put in the window to let customers know that you are EMV compliant.
Step 5: Train Your Staff
Train your staff so they know all the benefits EMV has to offer and why it was so important to the business and for your customers, as well as how the new equipment works.
Need to know stats & Gilbarco lead times
450 million dollars in fraud hit fuel dispensers in 2020
SHELL NOTICE OF OUTDOOR EMV MONTHLY NON-COMPLIANCE FEES
The purpose of this letter is to provide notice of potential, monthly non-compliance fees and how they will be assessed. Please be reminded that pursuant to Section 12 of the Shell Transaction Card Guide – and pursuant to a prior written notice to you dated March 25, 2020 – you were informed that wholesalers may be charged non-compliance fees for each non-compliant location until the location becomes EMV compliant.
Accordingly, following the liability shift, Shell will also implement a monthly non-compliance fee for each location not fully operating with EMV as of May 1, 2021. The new fee will begin at $250/month/site on May 1, 2021. On July 1, 2021, the fee will increase to $500/month/site. Each location’s non-compliance fee will be administered to the wholesaler’s account beginning in May and will continue for subsequent months until the location is EMV compliant. Additional fee increases following July 1, 2021, will be subject to future announcement. These fees will help offset additional costs to Shell to maintain and operate two EPOS system platforms until all locations in the Shell network transition to the EMV standard.
EMV deadline this, EMV deadline that, why is this deadline taking over my news feed you ask? What even is an EMV chip reader? The EMV card is a smart card, with an embedded microchip that contains the card user’s information. The chip creates a unique transaction code that can’t be duplicated, ensuring each transaction is legitimate. The card data can’t be swiped from the chip like the magnetic stripe. Most fraud happens when a skimmer or a shimmer is used.
What is a skimmer? A skimmer is a device that connects directly to the pump’s power supply, and include a Bluetooth chip that enables thieves to retrieve the stolen data wirelessly — just by pulling up to the pump and opening up a laptop.
What is a shimmer? A shimmer is a small, thin chip that’s tucked inside the slot of a card reader. By contrast, a skimmer often is fitted over a card reader, making it easier to see. “The shimmer is extremely subtle and difficult to spot. It is also able to steal the card data from a chip-based card, thereby bypassing the enhanced security of the new smart-chip system,” says David Kennedy, founder and senior principal security consultant of TrustedSec, an information security consulting company. The shimmer records the card data, which then is used to produce a magnetic strip card, he says.
So why upgrade to the new EMV compliant card readers by April 2021? Not upgrading could have severe repercussions to your business if ignored. Starting April of 2021, credit card companies are no longer going to refund any stolen money due to non-EMV compliant payments systems. This means, all store owners are going to have to cover the cost of fraudulent charges out of their own pockets.
Can I just wait until April to upgrade? The time it takes to get the EMV complaint products ordered, shipped and then installed could take months. That is why a lot of gas station owners have already upgraded so they are not missing the April 2021 deadline.
What are my options for EMV complaint products? There are a few options when it comes to upgrading your dispensers so they are EMV complaint. One option is to replace the entire dispenser with a new EMV compliant one. The other option is to get a retrofit that will replace just the payment portion of the dispenser on the gas pump. However, if your dispensers are old and in need a face lift, now is the perfect time to take the plunge and replace the old dispensers with something new like the Encore 700 S.
Who do I contact to get upgraded? This is where we come in, Northwest Pump! We can get your parts ordered for you as well as get an installation set up. We promise to be there from the start to finish. We work directly with the vendor as well as the installers to make sure that your EMV upgrade is a seamless as possible. If you are looking for a specific branch CLICK HERE for all our locations and phone numbers. If you are not sure what area you fall under, contact sales@nwpump.com or call 1-800-452-PUMP and our Inside Sales team will get you to the right person and answer any questions you have about the EMV upgrade.
Don’t let this deadline pass you by. Be proactive and get ahead of the deadline by ordering your EMV products today!
We are pleased to announce that SME Solutions LLC, (SME) has acquired the assets of Grand Ronde Petroleum Service LLC, (GRP) effective July 1, 2020. Gary Jones, President and owner of GRP and all of the team will be joining SME. Gary will be working through the transition with plans to retire in the near future.
This great opportunity to expand the SME footprint and acquire the exceptional talent and service offered by GRP fits perfectly with SME’s plan to be the best service provider in the Pacific Northwest. Adding the Tri-Cities location to our existing coverage will allow us to continue to grow and support both companies’ long-term customers. We will offer all of our services of maintenance, electrical, tank cleaning/fuel polishing, compliance/testing, upgrades and project coordination.
Already working in the Tri-Cities are for SME, Jason Franke will be our area Service Manager. WE will continue in the current GRP location at 6223 W. Deschutes Ave, Suite 201, Kennewick, WA 99336. Our 24-hour office phone will remain 509-783-4542, Fax 509-736-6495.
We look forward to continuing to offer you exceptional service and welcome the GRP team to SME.
Northwest Pump wants to make sure that customers know how to clean Verifone products properly. With the current pandemic still in uncertain times, it is highly recommended to sanitize and clean equipment more often than usual.
Once completely dry, reconnect it to power and power up
Ways you should NOT clean
Do not pour liquid on the terminal
Do not put hand sanitizer on the terminal
Do not spray the terminal directly
Do not scrub the terminal
If you are unsure how to clean Verifone products or anything you purchased from Northwest Pump, please reach out to sales@npwump.com and our team would be more than happy to answer your questions.
It has definitely been a year for the books already with COVID-19 transforming the way we do business. However, as a community we have stayed strong together and adjusted. Northwest Pump continues to serve our customers and make sure you have everything you need during this time. Below is a list of safety equipment that could benefit your business when it comes to keeping your customers and staff safe and healthy.
POS Barriers create a more complete solution for cashiers by providing protection in front of the register. Transactions are able to be made through the glass so no contact needs to be had between the customer and cashier. There are a wide variety of shapes and sizes to fit your needs.
Relay your safety message to your customers and staff to keep social distancing with 6 feet signs, mask requests and one way aisles. Let us get your decal signs created with the message you need for your store.
Protect your pin pads with this easy to clean and sanitize pin pad cover. Keeps dirt, germs, grease, oil and all the things that come with running a c-store off your pin pad.
Call 1-800-452-PUMP or email sales@nwpump.com for all your equipment needs!
Jim Moran is the products sales manager for Portland, Oregon-based Northwest Pump, a 62-year-old petroleum and industrial equipment distributor. Its operations span Oregon, Washington, California, Alaska, Hawaii, Arizona, Idaho and Montana. Their partnerships with state of the art, top of the line manufacturers allow NWP to provide customers quality and top notch customer service. NWP provides solutions ranging from an existing plant requiring an industrial solution to designing and building retail fueling stations. NWP has also recently launched their online sales platform that highlights petroleum products that you can now buy online and get shipped to your door. For more information on petroleum equipment or EV charging solutions, visit www.nwpump.com or call 1-800-452-PUMP.
