You have bought your EMV equipment, but now what? Below is a check list of items to mark off your list of to-dos so you are 100% ready for the EMV deadline in April.
Step 1: Schedule you installation
Installation times are getting longer and longer, so be sure to get your installation scheduled asap!
Step 2: Get Financing if you need it Patriot Capital is offering rates as low as 4.9% for EMV customers. CLICK HERE to get reach out to their staff.
Step 3: Get TCP/IP Connectivity
TCP/IP is standard Internet communications protocols that allow digital computers to communicate over long distances. Be sure to get this installed as well at your site.
Step 4: Let Your Customers Know You Are EMV Compliant
Purchase stickers to put on the pump or signs to put in the window to let customers know that you are EMV compliant.
Step 5: Train Your Staff
Train your staff so they know all the benefits EMV has to offer and why it was so important to the business and for your customers, as well as how the new equipment works.
Need to know stats & Gilbarco lead times
450 million dollars in fraud hit fuel dispensers in 2020
SHELL NOTICE OF OUTDOOR EMV MONTHLY NON-COMPLIANCE FEES
The purpose of this letter is to provide notice of potential, monthly non-compliance fees and how they will be assessed. Please be reminded that pursuant to Section 12 of the Shell Transaction Card Guide – and pursuant to a prior written notice to you dated March 25, 2020 – you were informed that wholesalers may be charged non-compliance fees for each non-compliant location until the location becomes EMV compliant.
Accordingly, following the liability shift, Shell will also implement a monthly non-compliance fee for each location not fully operating with EMV as of May 1, 2021. The new fee will begin at $250/month/site on May 1, 2021. On July 1, 2021, the fee will increase to $500/month/site. Each location’s non-compliance fee will be administered to the wholesaler’s account beginning in May and will continue for subsequent months until the location is EMV compliant. Additional fee increases following July 1, 2021, will be subject to future announcement. These fees will help offset additional costs to Shell to maintain and operate two EPOS system platforms until all locations in the Shell network transition to the EMV standard.
EMV deadline this, EMV deadline that, why is this deadline taking over my news feed you ask? What even is an EMV chip reader? The EMV card is a smart card, with an embedded microchip that contains the card user’s information. The chip creates a unique transaction code that can’t be duplicated, ensuring each transaction is legitimate. The card data can’t be swiped from the chip like the magnetic stripe. Most fraud happens when a skimmer or a shimmer is used.
What is a skimmer? A skimmer is a device that connects directly to the pump’s power supply, and include a Bluetooth chip that enables thieves to retrieve the stolen data wirelessly — just by pulling up to the pump and opening up a laptop.
What is a shimmer? A shimmer is a small, thin chip that’s tucked inside the slot of a card reader. By contrast, a skimmer often is fitted over a card reader, making it easier to see. “The shimmer is extremely subtle and difficult to spot. It is also able to steal the card data from a chip-based card, thereby bypassing the enhanced security of the new smart-chip system,” says David Kennedy, founder and senior principal security consultant of TrustedSec, an information security consulting company. The shimmer records the card data, which then is used to produce a magnetic strip card, he says.
So why upgrade to the new EMV compliant card readers by April 2021? Not upgrading could have severe repercussions to your business if ignored. Starting April of 2021, credit card companies are no longer going to refund any stolen money due to non-EMV compliant payments systems. This means, all store owners are going to have to cover the cost of fraudulent charges out of their own pockets.
Can I just wait until April to upgrade? The time it takes to get the EMV complaint products ordered, shipped and then installed could take months. That is why a lot of gas station owners have already upgraded so they are not missing the April 2021 deadline.
What are my options for EMV complaint products? There are a few options when it comes to upgrading your dispensers so they are EMV complaint. One option is to replace the entire dispenser with a new EMV compliant one. The other option is to get a retrofit that will replace just the payment portion of the dispenser on the gas pump. However, if your dispensers are old and in need a face lift, now is the perfect time to take the plunge and replace the old dispensers with something new like the Encore 700 S.
Who do I contact to get upgraded? This is where we come in, Northwest Pump! We can get your parts ordered for you as well as get an installation set up. We promise to be there from the start to finish. We work directly with the vendor as well as the installers to make sure that your EMV upgrade is a seamless as possible. If you are looking for a specific branch CLICK HERE for all our locations and phone numbers. If you are not sure what area you fall under, contact sales@nwpump.com or call 1-800-452-PUMP and our Inside Sales team will get you to the right person and answer any questions you have about the EMV upgrade.
Don’t let this deadline pass you by. Be proactive and get ahead of the deadline by ordering your EMV products today!
We are pleased to announce that SME Solutions LLC, (SME) has acquired the assets of Grand Ronde Petroleum Service LLC, (GRP) effective July 1, 2020. Gary Jones, President and owner of GRP and all of the team will be joining SME. Gary will be working through the transition with plans to retire in the near future.
This great opportunity to expand the SME footprint and acquire the exceptional talent and service offered by GRP fits perfectly with SME’s plan to be the best service provider in the Pacific Northwest. Adding the Tri-Cities location to our existing coverage will allow us to continue to grow and support both companies’ long-term customers. We will offer all of our services of maintenance, electrical, tank cleaning/fuel polishing, compliance/testing, upgrades and project coordination.
Already working in the Tri-Cities are for SME, Jason Franke will be our area Service Manager. WE will continue in the current GRP location at 6223 W. Deschutes Ave, Suite 201, Kennewick, WA 99336. Our 24-hour office phone will remain 509-783-4542, Fax 509-736-6495.
We look forward to continuing to offer you exceptional service and welcome the GRP team to SME.
Northwest Pump wants to make sure that customers know how to clean Verifone products properly. With the current pandemic still in uncertain times, it is highly recommended to sanitize and clean equipment more often than usual.
Once completely dry, reconnect it to power and power up
Ways you should NOT clean
Do not pour liquid on the terminal
Do not put hand sanitizer on the terminal
Do not spray the terminal directly
Do not scrub the terminal
If you are unsure how to clean Verifone products or anything you purchased from Northwest Pump, please reach out to sales@npwump.com and our team would be more than happy to answer your questions.
It has definitely been a year for the books already with COVID-19 transforming the way we do business. However, as a community we have stayed strong together and adjusted. Northwest Pump continues to serve our customers and make sure you have everything you need during this time. Below is a list of safety equipment that could benefit your business when it comes to keeping your customers and staff safe and healthy.
POS Barriers create a more complete solution for cashiers by providing protection in front of the register. Transactions are able to be made through the glass so no contact needs to be had between the customer and cashier. There are a wide variety of shapes and sizes to fit your needs.
Relay your safety message to your customers and staff to keep social distancing with 6 feet signs, mask requests and one way aisles. Let us get your decal signs created with the message you need for your store.
Protect your pin pads with this easy to clean and sanitize pin pad cover. Keeps dirt, germs, grease, oil and all the things that come with running a c-store off your pin pad.
Call 1-800-452-PUMP or email sales@nwpump.com for all your equipment needs!
EMV payments leverage a computer chip located on the front of the payment card to transmit data from the card to the card reader. This chip calculates a unique data packet for each transaction reducing the value of any data that can be stolen out of a payment system.
What is the April 2021 deadline?
On April 17, 2021 card issuing banks will NO LONGER absorb chargebacks from fraudulent transactions that occur at the gas dispensers who are not EMV compliant. This is why EMV chip readers will be vital when it comes to credit card fraud and chargebacks OR your business will be absorbing the financial blow without any further assistance from the banks.
What are the benefits?
1. Improved security (plus fraud reduction).
2. Reduced cost of chargebacks by avoiding the liability shift.
3. Customer card security.
4. Brand protection.
The EMV Deadline will be here before you know it and trust us you don’t want to wait. Although waiting until April might seem like the best option, we can assure you there are plenty of reasons that you should go ahead and take care of this now!
Why buy in 2020 vs. 2021?
Prices will increase on products by 2-5%.
Delivery time will increase in 2021.
There will be a shortage of technicians in 2021.
Northwest Pump can offer you financing now through Patriot Capital to get your purchase in this year.
There will be a tax advantage in 2020.
For more information on EMV, the deadline and products you will need CLICK HERE.
Contact sales@nwpump.com or call 1-800-452-PUMP and let us handle all your EMV needs this year before you are pushed to the back of the line!
