At Northwest Pump, we are constantly looking for innovative solutions that bring measurable results to our customers, including advertising at the fuel pump. One exciting partnership we have developed is with GSTV, the leading on-the-go video network in the United States. GSTV delivers engaging, high-quality content that reaches consumers when they are fueling up at gas stations. By collaborating with GSTV, we can offer our customers powerful tools to boost brand visibility, drive store traffic, and ultimately increase sales.
Who is GSTV?
GSTV is America’s most engaging fuel retail video network, designed to connect brands with consumers at the point of fueling. Their platform delivers premium content and highly-targeted advertisements to millions of drivers, ensuring that brands capture attention during a moment when consumers are likely to make decisions — at the pump. The convenience and fuel channel reach is unmatched, with partnerships that span top convenience and fuel retailers like 7-Eleven, Arco, BP, Chevron, Circle K, and many others.
Why GSTV is a Game Changer
Through our partnership with GSTV, we help our customers take advantage of a range of benefits designed to increase customer engagement and sales.
1. Engaging, On-Screen Content
GSTV offers a compelling mix of exclusive content, including entertainment, news, and lifestyle programming. This content captivates consumers while they fuel up, providing a perfect opportunity to engage viewers before they head into the convenience store. For businesses that use GSTV, this means that consumers are more likely to be engaged and receptive to advertisements.
2. Driving In-Store Sales
A key advantage of GSTV’s platform is its ability to drive in-store traffic. Research shows that 67% of fuelers visit the convenience store after filling up their tanks. With targeted promotions running while consumers fuel up, businesses can increase the likelihood of shoppers entering the store, boosting sales and brand awareness. GSTV helps convert moments of attention into real-world results, driving immediate action and in-store purchases.
3. Customizable Advertising for Better Targeting
GSTV’s platform allows for customizable ads that can be tailored to fit specific business needs. Whether it’s promoting a new product, offering a special discount, or creating a seasonal campaign, businesses can easily create ads that speak directly to their customers, ultimately enhancing engagement and boosting sales. In addition, GSTV offers day-parting options, allowing businesses to target specific times of day when their ads are most likely to have an impact.
4. Measurable Results
At the heart of our partnership with GSTV is data-driven insight. GSTV’s platform provides robust analytics that help businesses understand how their ads are performing. Whether it’s tracking engagement, measuring conversions, or assessing the overall impact of a campaign, our customers have access to the data they need to make informed decisions. This ability to track ROI ensures that every dollar spent is working toward achieving business goals.
The Value of Partnering with GSTV
By offering GSTV to our customers, we help them leverage a powerful tool that combines engaging content with strategic advertising. GSTV ensures that consumers are not just passive viewers but active participants who are more likely to take action — from heading into the store to making a purchase.
Additionally, our customers benefit from dedicated support throughout the campaign process. From creative ad design to campaign optimization, GSTV’s team works closely with businesses to ensure they are getting the most out of their investment.
EV Media: Unlocking New Opportunities in Digital Advertising
As the electric vehicle (EV) market continues to grow, GSTV is staying ahead of the curve by offering an exciting new EV Media platform. In partnership with ChargePoint, the leader in EV-charging networks, GSTV is introducing a consumer-facing EV-charging media experience across select retail locations nationwide.
This new platform will reach a highly valuable audience of EV drivers at key moments in their consumer journey. As consumers increasingly adopt electric vehicles and the number of EV charging stations expands, brands now have a unique opportunity to advertise in high-traffic areas such as shopping malls, grocery stores, and convenience stores.
This next-generation media solution is a game-changer for brands looking to engage on-the-go consumers in a new, growing market. As more consumers turn to electric vehicles, EV Media opens up exciting new opportunities for advertisers to tap into this dynamic audience
Engage Consumers On The Go
Given that consumers are increasingly on the go, reaching them in moments of attention is more important than ever. GSTV offers customers a unique opportunity to connect with consumers at the fuel pump, driving brand awareness and in-store sales. Through our partnership with GSTV, we’re helping our customers harness the power of digital video advertising to create a more engaging and profitable experience.
If you’re looking to take your advertising to the next level, GSTV offers an invaluable solution that can make a real difference in your business.
Next Steps
Are you ready to take your advertising to the next level with GSTV? Reach out to our sales team today! We are here to help you get started and make the most out of your digital media campaigns. Click the buttons below, and let’s work together to drive success for your business!
Attention all Underground Storage Tank (UST) owners and operators in California! The UST deadline to comply with California Senate Bill #445 is rapidly approaching. Replace or permanently close all single-walled tanks and those not meeting the latest regulatory standards by December 31, 2025. Don’t wait until the last minute – now is the time to take action and ensure your business remains compliant with state regulations.
What You Need to Know About Senate Bill #445
California Senate Bill #445 requires all single-walled USTs and tanks not designed for alternative fuels to be replaced or closed by the end of 2025. The law applies to all hazardous substance-containing underground storage tanks that are either single-walled or non-compliant with the new safety standards.
Options for compliance:
Close the tank in place after approval by the State Board.
Remove the tank completely from the site.
Remove and replace the tank with a compliant, double-walled model.
Don’t Risk Penalties – Act Now!
Missing the December 31, 2025, deadline could expose your business to penalties, fines, and environmental liability. It’s crucial to replace or close your non-compliant tanks before the deadline to avoid unnecessary risks. Beyond penalties, failure to comply could also prevent you from qualifying for financial assistance available through the RUST (Replacing, Removing, or Upgrading Underground Storage Tanks) program.
Financial Assistance Available Through the RUST Program
Good news for small businesses: financial help is available to assist with tank replacement. The RUST program offers loans and grants to help owners of small businesses replace single-walled USTs with double-walled tanks. Double-walled tanks offer enhanced protection, providing a second layer of containment to reduce the risk of leaks and environmental contamination.
Who is Eligible for a RUST Grant and Loan?
RUST Grant: Independently owned and operated small businesses with petroleum USTs and fewer than 20 full-time and part-time employees are eligible for a RUST grant.
RUST Loan: Independently owned and operated small businesses with petroleum USTs and fewer than 500 employees are eligible for a RUST loan. As with a grant, the principal office and business officers must be domiciled in California, and businesses dominant in their field of operation are excluded. All USTs owned and operated by the applicant comply with State UST regulations.
Contact Northwest Pump Today!
Time is running out, and the December 31, 2025 deadline is quickly approaching. Reach out today and make sure your business is on track for a smooth transition. Call 1-800-452-PUMP, email sales@nwpump.com or find your nearest location to schedule a consultation. Let us help you meet the 2025 deadline!
We’re thrilled to announce an exciting new chapter for Northwest Pump as we join forces with H.I.G. Capital to bring you even better support and customer service. H.I.G. is a global alternative investment firm with $66 billion of capital under management. This acquisition marks a significant milestone for Northwest Pump’s journey as an Employee Stock Ownership Plan company, paving the way for enhanced growth opportunities while delivering exceptional returns to its employee-owners.
Founded in 1959 as a family-owned business, NWP transitioned to an ESOP in 2006. Through its commitment to quality, innovation, and customer satisfaction, the company has thrived under the ESOP structure, providing its employees with a meaningful stake in its success. This acquisition not only validates the company’s strength but also reflects its continued potential for growth under new ownership. Northwest Pump plans to keep all employees and the current leadership team in place and is excited to welcome the talented team at H.I.G. who will assist in achieving the continued growth ahead.
Bob Mathews, CEO of Northwest Pump, said, “Over its 65-year history, Northwest Pump has established itself as an industry leader by relentlessly servicing its customers, caring for its employees, and working with key suppliers to provide a growing suite of innovative products. With H.I.G.’s extensive resources and experience, we are well-positioned to expand the reach and breadth of our solutions to serve our customers and OEM partners better.”
Matt Kever, Managing Director at H.I.G. Capital, said, “Northwest Pump represents an exciting opportunity to invest in a differentiated and leading distributor poised for growth. We’re excited to partner with Bob and the entire Northwest Pump team to execute an organic and inorganic growth strategy focused on adding density and expanding the Company’s scope of services and product offerings.”
We want to assure you that the NWP brand you know and love will remain intact. Our commitment to delivering the quality of service you expect is as strong as ever.
Don’t hesitate to contact your same representatives for future needs or if you have any questions. We appreciate your continued support as we look forward to a bright future with our new team members.
Aquafighter® is an active tank treatment that removes emulsified water from diesel and biodiesel blended fuel, along with any free water present. Your fuel and tank will be protected from excess water generated over time.
Where and How Water Gets Into Your Tanks
Free and entrained water is generated in your tank through air condensation, fuel supply, ineffective filtration, leaks, accidents, and improper system design. Additionally, when water is allowed to accumulate in your tank it provides the conditions for Microbial Contamination (“diesel bug”) to grow, leading to significant problems including blocked filters, pump damage, engine failures, tank corrosion, and poor fuel efficiency.
Water will likely be present in all diesel fuel systems, including storage and operation. It may exist as free water, visible as a separate layer below the fuel, or as a hazy layer between the water and fuel layers. The layer consists of microscopic droplets of water suspended in the fuel.
Water in Fuel Leads to Microbial Contamination – What Issues Does This Contamination Cause?
Did you know microbiological contamination often creates operational issues that can disrupt the use of an asset? Here are some examples:
Microbial matter builds up in a tank until it renders the tank unusable, requiring cleaning.
Contamination blocks the filters of the generator engine, preventing it from firing up.
A fuel quantity indicator functions incorrectly because of a microbial biofilm coating the probes that read the fuel levels.
How Does Aquafighter work in the fuel tank?
Aquafighter is effective in reducing and removing water inside the fuel tank. This is accomplished through three indispensable actions:
Demulsifies waterby physicochemical adsorption of water molecules to less than 65ppm total fuel water content with maximum efficiency.
Attracts & Captures water immediately upon release from the fuel molecules.
Isolates water in its protective gel to permanently segregate it from the fuel and tank environment so your fuel and tank are protected.
The Benefits:
Prevents diesel bugs from forming.
Works directly in the tank (no fuel removal needed).
Eliminates the need for most additives and minimizes the use of biocides.
Reduces filter replacement by around 60%.
Reduces the need for tank cleaning.
Protects tanks from corrosion.
Exceeds EN590 standards – 100% efficient at reducing water to <75 ppm.
Next Steps:
Ready to explore your Aquafighter options? The future of clean, safe, and sustainable water-free tanks is here. Contact our team to learn more by emailing sales@nwpump.com, calling 1-800-452-PUMP, or finding the nearest location to you here.
